The hugely popular Google owned video sharing site, YouTube, has now acquired Fflick, a website devoted to movie related reviews, information and news, based on data collected from popular social networking sites and blogs. All movies related tweets posted on twitter are analyzed to see what’s on people’s minds. The site filters all that is discussed about movies, and then analyses what is relevant and how it can be used to market new movies and videos. Launched last year in August, by Kurt Wilms and three other ex Digg employees, the site’s popularity and potential as a survey tool for movies and videos, made YouTube take the plunge in January 2011.
YouTube’s motive is to enhance the revenue generated by its video based services by analyzing people’s sentiments. Fflick recommends movies based on emotions, and helps in finding video content similar to what the users like and watch regularly. All opinions posted on Twitter, Facebook or other networks will help in estimating what is most popular and what people generally prefer watching. That way, recommendations can be made to people on what to watch next, thereby increasing chances of sales. In a YouTube blogpost, Shiva Rajaraman, (Group Product Manager, YouTube) says, “We were impressed by the technical talent, design instincts and entrepreneurial spirit of the Fflick team. As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.We look forward to rolling out more features that help you enjoy and discover new videos to watch, so stay tuned!”
YouTube may start a video rental service soon, and the acquiring of Fflick, would help in increasing sales. The sentiment engine provided by Fflick will let users know what their friends and others around the world feel about movies and videos, giving better reviews than movie critics do.
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